Emaar Hospitality has announced six new hotels to add to its portfolio, with new developments in Dubai, Egypt and Abu Dhabi.

The company’s CEO, Oliver Harnisch, made the announcement at the Arabian Travel Market (ATM). The six new projects includes Emaar’s first opening in Abu Dhabi. Egypt will also gain two new hotels, but Dubai remains the main focus, with three new developments planned.

There are some exciting new openings in Dubai. The Address Dubai Creek Harbour and Address Residences Dubai Creek Harbour will be a six square kilometre mega-development with a stunning view of The Tower (which will be Dubai’s new tallest tower once finished).

Emaar Creek

Under the Vida Hotels and Resorts brand there will be Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina.

Harnisch said: “While we are focused on international markets, we are also growing our footprint in the UAE to meet the burgeoning demand for hotel rooms – in the luxury, upscale and midscale segments.”

And they certainly are scaling-up their UAE footprint. Emaar plan to open their first hotel in Abu Dhabi – Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi, both for Aldar Properties.

Expansion plans span wider than the UAE, with the new Address Marassi Beach Resort and Address Residences Marassi Beach Resort, which are part of the beachfront Marassi master-planned development by Emaar Misr in Egypt.

“We have recorded a positive growth year in 2016 and continue to build on the success, with the launch of new properties including Address Boulevard and three Rove Hotels in a span of just nine months, all in Dubai. This demonstrates our focus on not only serving the luxury hospitality market of the city but also to create distinctive brand experiences that appeal to the new millennials and next generation of travellers,” added Harnisch.

Source www.shortlistdubai.com

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